10 bestAffordable Mascaraof June 2025
112M consumers helped this year.
20% off
1
Maybelline New York, Volume Mascara, Lash Sensational, Colour: Very Black, 9.5 mL
Maybelline
9.8
18% off
2
L'Oreal Paris Mascara Telescopic Black 8.4 ml
L'Oreal Paris
9.6
32% off
3
L'Oreal Paris Volumising Mascara, For Intense Volume and a Fanned Out Effect, 1.4x Bigger Looking Eyes, Clump-free Formula, Suitable for Sensitive Eyes, Volume Million Lashes Panorama
L'Oréal Paris
9.3
27% off
4
Maybelline Mascara, Lash Sensational Volumizing and Thickening Waterproof Mascara, Black
Maybelline
9.1
12% off
5
RIMMEL LONDON - Extra Super Lash Building Mascara - Defines, Lengthen & Curl Lashes - With Hydrogel For Healthy Looking Finish - Enriched With Vitamin E - No Clumping - 101 Black Black
Rimmel
8.8
OtherUp to 21% off
Poppy Austin - Vegan Mascara Brown Volume And Length Waterproof - Gentle, Hypoallergenic Volumising, Organic & Cruelty Free All Natural Organic Mascara For Sensitive Eyes (9 Grams, Brown)
Maybelline Colossal Mascara 100% Black, 10.7ml
UKLASH Lengthening Mascara (Mascara) - Black, Extra-Black Pigmented, Water-Resistant, Vegan-Friendly, Paraben-Free, Cruelty-Free, Lengthening Formula with Double-Sided Silicone Wand
Rimmel Volume Flash x10 Mascara, Black, 8ml
25% off
6
L'Oréal Paris Intense Volume Mascara, Volumising and Lengthening, Infused with Castor and Floral Oils to Condition Eyelashes, Suitable for Sensitive Eyes, Soft Fibre Brush, Lash Paradise, Black
L'Oreal Paris
8.5
7
e.l.f. Lash XTNDR Mascara, Long-Lasting & Buildable For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free, Soft Black
e.l.f.
8.2
29% off
8
L'Oreal Mascara, Black, 10 ml (Pack of 1)
L'Oreal Paris
7.9
8% off
9
Maybelline New York False Lash Effect Mascara, The Falsies Lash Lift, Colour: Black, 9.6 ml
Maybelline
7.6
31% off
10
Rimmel 100% Waterproof Long-lasting Mascara, Black, 8ml
Rimmel
7.4
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A Guide to Selecting the Best Affordable Mascara
Choosing the right mascara can make a significant difference in enhancing your eyelashes and overall look. When selecting an affordable mascara, it's important to consider several key specifications to ensure you get the best product for your needs. Here are some essential factors to keep in mind while shopping for mascara.
Formula
The formula of a mascara determines its texture, longevity, and how it affects your lashes. There are various types of formulas, such as volumizing, lengthening, curling, and waterproof. Volumizing formulas are great for adding thickness to your lashes, while lengthening formulas help extend the length of your lashes. Curling formulas help lift and curl your lashes, and waterproof formulas are resistant to water and smudging. Choose a formula based on your specific needs, such as if you want more volume, length, or if you need a mascara that will last through sweat and tears.
Brush Type
The brush type of a mascara can significantly impact the application and final look of your lashes. There are various brush shapes, including curved, straight, hourglass, and comb-like brushes. Curved brushes help lift and curl lashes, straight brushes are versatile and can be used for both volume and length, hourglass brushes are designed to add volume, and comb-like brushes help separate and define each lash. Consider your desired lash effect and choose a brush type that will help you achieve that look.
Color
Mascara comes in different colors, with black and brown being the most common. Black mascara is a classic choice that provides a bold and dramatic look, suitable for most people and occasions. Brown mascara offers a more natural and subtle look, ideal for those with lighter hair or for daytime wear. There are also colored mascaras available for a fun and unique look. Choose a color based on your personal preference and the look you want to achieve.
Ingredients
The ingredients in a mascara can affect its performance and how it interacts with your skin and eyes. Look for mascaras that are hypoallergenic and ophthalmologist-tested if you have sensitive eyes or wear contact lenses. Some mascaras also contain conditioning ingredients like vitamins and oils that can help nourish and strengthen your lashes. Check the ingredient list to ensure the mascara is suitable for your needs and preferences.
Ease of Removal
The ease of removal is an important factor to consider, especially if you wear mascara daily. Some mascaras are designed to be easily removed with warm water, while others may require a makeup remover. Waterproof mascaras, while long-lasting, can be more challenging to remove and may require a special remover. Consider how much time and effort you want to spend on removing your mascara and choose one that fits your routine.
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