10 bestBrow Mascarasof July 2025
112M consumers helped this year.
33% off
1
NYX Professional Makeup Tinted Brow Glue, Instant Eyebrow Styler, Laminated Brow Look, Dark Brown
NYX PROFESSIONAL MAKEUP
9.8
2
e.l.f. Clear Brow & Lash Mascara, Glossy, Shiny, Lightweight, Easy To Use, Conditions Hairs, Gives Brows Soft Flexible Hold, Compact, All-Day Wear 2.5ml, crystal (clear)
e.l.f.
9.6
3
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber Infused 3.5g
e.l.f.
9.5
40% off
4
Rimmel London Wonder’Full Brow 24HR Waterproof Brow Gel, with Fibres for Plump Thick Brows, Dark, 4.5 ml (Pack of 1)
Rimmel
9.3
5
NYX Professional Makeup Control Freak Eyebrow Gel, Clear Brow Setter and Clear Mascara, Tames Brows and Sets Colour, Non-Sticky and Non-Flaking, 10 ml
NYX PROFESSIONAL MAKEUP
9.0
OtherUp to 30% off
Rimmel London Brow This Way Brow Styling Gel with Argan Oil, Tames and Sets Brows, Medium Brown, 5 ml
NYX Professional Makeup Longwear Vegan Tinted Liquid Eyebrow Gel, Natural Look Brow Mascara, Up to 2 Day Wear, Transfer-, Fade- and Smudge-Resistant, Zero to Brow, Shade: 02 Ash Blonde
Max Factor Brow Revival Densifying Eyebrow Gel with Oils and Fibers Shade Soft Brown 002
Maybelline New York Brow Drama Mascara Eyebrow - Dark Brown
6
Benefit Gimme Brow+ Volumizing Fiber Gel, #3 Medium Neutral Light Brown, 0.05 Fl Oz
Benefit
8.7
33% off
7
NYX Professional Makeup Thick It. Stick It! Brow Mascara, Tints & Thickens with 16hr Wear, Espresso
NYX PROFESSIONAL MAKEUP
8.5
20% off
8
Maybelline Express Brow Fast Sculpt Eyebrow Gel, Shapes and Colours Eyebrows, All Day Hold Mascara, 04 Medium Brown, 2.8 ml
Maybelline
8.2
20% off
9
L'Oréal Paris Volumising Brow Mascara, Longwear Brow Gel for Fuller Looking Eyebrows, Up To 24 Hours Wear, Water Resistant, Infallible Brows, 5 ml, Shade: 3.0 Brunette
L'Oreal Paris
7.9
27% off
10
Anastasia Beverly Hills - Clear Brow Gel
Anastasia Beverly Hills
7.6
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A Guide to Selecting the Best Brow Mascaras
Choosing the right brow mascara can significantly enhance your overall look by defining and shaping your eyebrows. The right product can help you achieve a natural or bold look, depending on your preference. When selecting a brow mascara, it's important to consider several key specifications to ensure you get the best fit for your needs. Here are the main factors to consider and how to navigate them.
Color
Color is one of the most important aspects of brow mascara. It should match or complement your natural brow color to create a cohesive look. Brow mascaras come in a range of shades from light blonde to deep black. If you have light hair, opt for a shade slightly darker than your natural color for definition. For dark hair, choose a shade that matches or is slightly lighter to avoid a harsh look. If you have colored hair, you might want to match your brow mascara to your hair color for a more uniform appearance.
Formula
The formula of the brow mascara determines its texture and finish. There are gel-based formulas that provide a natural, flexible hold and cream-based formulas that offer more intense color and hold. If you have sparse brows, a cream formula can help fill in gaps and create a fuller look. For those with fuller brows, a gel formula can help keep hairs in place without adding too much volume. Consider your brow type and desired finish when choosing the formula.
Brush Type
The brush type affects the application and final look of the brow mascara. Smaller, precision brushes are great for detailed application and are ideal for those with thinner brows. Larger, spoolie brushes can cover more area quickly and are better suited for fuller brows. If you want a more defined look, go for a smaller brush. For a more natural, blended look, a larger brush might be more appropriate.
Hold
Hold refers to how well the brow mascara keeps your brow hairs in place throughout the day. Light hold is suitable for those who want a natural look and have brows that generally stay in place. Medium hold is good for everyday use and provides a balance between flexibility and control. Strong hold is ideal for those with unruly brows or for special occasions where you need your brows to stay put all day. Consider your daily activities and how much control you need when choosing the hold level.
Waterproof
Waterproof brow mascaras are designed to withstand moisture, making them ideal for humid climates, workouts, or long days. If you have an active lifestyle or live in a place with high humidity, a waterproof formula can help ensure your brows stay intact. However, waterproof formulas can be more difficult to remove, so consider your makeup removal routine when deciding if this feature is necessary for you.
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