10 bestMascarasof April 2025
112M consumers helped this year.
23% off
1
Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara, Washable Flake-Free Formula Infused with Bamboo Extract & Fibres, 7.2 ml, Shade: 01, Black
Maybelline
9.7
37% off
2
Maybelline New York, Volume Mascara, Lash Sensational, Colour: Very Black, 9.5 mL
Maybelline
9.4
27% off
3
L'Oreal Paris Mascara Telescopic Black 8.4 ml
L'Oreal Paris
9.1
39% off
4
L'Oreal Paris Volumising Mascara, For Intense Volume and a Fanned Out Effect, 1.4x Bigger Looking Eyes, Clump-free Formula, Suitable for Sensitive Eyes, Volume Million Lashes Panorama
L'Oréal Paris
8.8
51% off
5
MAX FACTOR - False Lash Effect Mascara - Volumising Formula, Pro-Vitamin B5, Clump-Free, Flake-Free, Smudge-Proof - 01 Black - 13.1ml
Max Factor
8.5
OtherUp to 28% off
Poppy Austin - Vegan Mascara Black Volume And Length Waterproof - Gentle, Hypoallergenic Volumising Mascara, Organic & Cruelty Free All Natural Organic Mascara For Sensitive Eyes (9 Gram)
e.l.f. Lash XTNDR Mascara, Long-Lasting & Buildable For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free, Soft Black
Maybelline New York False Lash Effect Mascara, The Falsies Lash Lift, Colour: Black, 9.6 ml
Max Factor Volumising Mascara with Fast Drying Formula Black, 9ml 50671304
38% off
6
L'Oréal Paris Intense Volume Mascara, Volumising and Lengthening, Infused with Castor and Floral Oils to Condition Eyelashes, Suitable for Sensitive Eyes, Soft Fibre Brush, Lash Paradise, Black
L'Oreal Paris
8.2
7
Poppy Austin - Vegan Mascara Black Volume And Length Waterproof - Gentle, Hypoallergenic Volumising Mascara, Organic & Cruelty Free All Natural Organic Mascara For Sensitive Eyes (9 Gram)
Poppy Austin
Editor’s Choice
8.0
20% off
8
RIMMEL LONDON - Extra Super Lash Building Mascara - Defines, Lengthen & Curl Lashes - With Hydrogel For Healthy Looking Finish - Enriched With Vitamin E - No Clumping - 101 Black Black
Rimmel
7.7
9
e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Black
e.l.f.
7.4
10
Technic Mega Lash Brown Mascara - Vegan, Brown, Hard Wearing, Smudge-Proof, Lash Building Formula For Volume Glam Lashes - 12ml
Technic
7.1
A Guide to Selecting the Best Mascaras
Choosing the right mascara can significantly enhance your eye makeup and overall look. The key is to understand what you want to achieve with your mascara, whether it's length, volume, curl, or definition. Different mascaras offer different benefits, and knowing the key specifications can help you make an informed decision that suits your personal style and needs.
Formula
The formula of a mascara determines its texture and finish. There are various types, such as volumizing, lengthening, curling, and waterproof. Volumizing formulas are thicker and add fullness to lashes, while lengthening formulas contain fibers that extend the lashes. Curling mascaras help lift and curl the lashes, and waterproof formulas are resistant to water and smudging. Choose a formula based on the effect you want to achieve and your daily activities. For instance, if you have naturally long lashes but want more volume, a volumizing formula would be ideal.
Brush Type
The brush or wand of a mascara plays a crucial role in application and the final look. Different brush shapes and sizes can help achieve different effects. A thick, dense brush is great for adding volume, while a thin, long brush is better for lengthening and separating lashes. Curved brushes are designed to lift and curl lashes. Consider your lash type and desired effect when choosing a brush. If you have short lashes, a smaller brush might help you reach the base of the lashes more easily.
Color
Mascara comes in various colors, with black and brown being the most common. Black mascara is versatile and provides a bold, dramatic look, while brown offers a softer, more natural appearance. There are also colored mascaras available for those who want to experiment with different looks. When choosing a color, consider your natural lash color and the look you want to achieve. For everyday wear, a brown mascara might be more suitable, while black is perfect for a more intense look.
Longevity
Longevity refers to how long the mascara stays on without smudging or flaking. Some mascaras are designed to last all day, while others may need reapplication. Waterproof mascaras generally offer longer wear but can be harder to remove. Consider your daily routine and how long you need your mascara to last. If you have a long day ahead or are attending an event, a long-lasting or waterproof formula might be beneficial.
Ease of Removal
Ease of removal is an important factor, especially if you wear mascara daily. Some formulas, particularly waterproof ones, can be difficult to remove and may require a special makeup remover. If you prefer a hassle-free removal process, look for mascaras labeled as easy to remove or washable. Consider your skin type and sensitivity as well, as some removers can be harsh on the skin.
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