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10 bestPermanent Straighteningof May 2025

112M consumers helped this year.

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Coconut Heat Protection Spray - Leave-in Hair Protect Treatment for Dry Hair, Anti-Frizz, Fade Protect, Anti-Static, Heat Defence, Add Shine and Body - 10 Benefits All in One Styling Product - 250ml
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16% off

1

Wella Professionals EIMI Thermal Image Heat Protection Spray with Light, Flexible Hold, For Protected, Smooth and Shiny Hair, 150ml
Wella Professionals EIMI Thermal Image Heat Protection Spray with Light, Flexible Hold, For Protected, Smooth and Shiny Hair, 150ml

WELLA PROFESSIONALS

10.0

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2

SALON QUALITY KERATIN WITH PROFESSIONAL RESULTS. Brazilian Straight, Purple Treatment Kit, 1-3 APPLICATIONS, Hair Straightening/Blow Dry/Smoothing/Home Use/Frizz Free
SALON QUALITY KERATIN WITH PROFESSIONAL RESULTS. Brazilian Straight, Purple Treatment Kit, 1-3 APPLICATIONS, Hair Straightening/Blow Dry/Smoothing/Home Use/Frizz Free

Searching Plants Brazilian Straight

10.0

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3

CHI Silk Infusion | Leave-in Serum for Repair Strenghtening Moisturizing Hair | All & Dry Hair | 59 ml
CHI Silk Infusion | Leave-in Serum for Repair Strenghtening Moisturizing Hair | All & Dry Hair | 59 ml

CHI

9.7

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13% off

4

CHI 44 Iron Guard Thermal Protection Spray | Heat Protection Spray for Hair | Hair Spray for Heat Styling | Hair Care | Maintain, Repair & Protect | Colour-Safe & Paraben-Free Hair Products, 237ml
CHI 44 Iron Guard Thermal Protection Spray | Heat Protection Spray for Hair | Hair Spray for Heat Styling | Hair Care | Maintain, Repair & Protect | Colour-Safe & Paraben-Free Hair Products, 237ml

CHI

9.5

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5

KATIVA Brazilian Straightening Kit
KATIVA Brazilian Straightening Kit

KATIVA

9.2

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Coconut Heat Protection Spray - Leave-in Hair Protect Treatment for Dry Hair, Anti-Frizz, Fade Protect, Anti-Static, Heat Defence, Add Shine and Body - 10 Benefits All in One Styling Product - 250ml

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Gold Label Professional Brazilian Keratin Hair Treatment Blowout Super Strong Formula Specifically Designed for Coarse, Curly, Black, African, Dominican, and Brazilian Hair Types 240ml

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Goldwell Dualsenses Just Smooth Taming Oil 100ml

Goldwell Dualsenses Just Smooth Taming Oil 100ml

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CHI Keratin Mist Leave-In Strengthening Treatment 336g

CHI Keratin Mist Leave-In Strengthening Treatment 336g

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Matrix Multi Tasking Hair Treatment 200ml and Heat Protecting Iron Smoother 250ml, Miracle Creator and Mega Sleek, Duo
Matrix Multi Tasking Hair Treatment 200ml and Heat Protecting Iron Smoother 250ml, Miracle Creator and Mega Sleek, Duo

Matrix

8.9

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7

Kativa Keratin Express Brazilian Straightening Treatment Without Formaldehyde/formol Pack of 2
Kativa Keratin Express Brazilian Straightening Treatment Without Formaldehyde/formol Pack of 2

KATIVA

8.7

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CHI Keratin Silk Infusion | Reconstructing Keratin Treatment Hair Serum | Leave-In Hair Oil for Dry Damaged Hair | Hydrates, Restores & Adds Shine | Paraben-Free, Gluten-Free & Color-Safe, 59ml
CHI Keratin Silk Infusion | Reconstructing Keratin Treatment Hair Serum | Leave-In Hair Oil for Dry Damaged Hair | Hydrates, Restores & Adds Shine | Paraben-Free, Gluten-Free & Color-Safe, 59ml

CHI

8.4

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9

Schwarzkopf Glatt Chemical Hair Straightener -0 - Naturally very curly/frizzy hair
Schwarzkopf Glatt Chemical Hair Straightener -0 - Naturally very curly/frizzy hair

Schwarzkopf

8.1

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15% off

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Cocochoco Gold Brazilian Keratin Hair Treatment KIT 50 ml Treatment & 50 ml Clarifying Shampoo
Cocochoco Gold Brazilian Keratin Hair Treatment KIT 50 ml Treatment & 50 ml Clarifying Shampoo

Nanobeauty

7.8

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