10 bestToothpastesof May 2025
112M consumers helped this year.
40% off
1

Aloe Dent Whitening Aloe Vera Toothpaste Fluoride Free, Natural Action, Vegan, Cruelty Free , SLS Free, Naturally White, Healthy Gums , 100 ml, packaging may vary
Aloe Dent

10.0
40% off
2

Aloe Dent Triple Action Aloe Vera Toothpaste Fluoride Free , Natural Action, Vegetarian , Cruelty Free , SLS Free, CoQ10, Healthy Gums , 100 ml
Aloe Dent

10.0
3

Colgate Total Original Toothpaste {size}, stronger 24-hour bacterial defence, long-lasting active protection, unique dual zinc antibacterial technology, 8 benefits for complete protection
COLGATE

10.0
4

Colgate Total Advanced Deep Clean Toothpaste 75ml | fluoride toothpaste | cleans deep in hard-to-reach places | superior 24 hour bacterial defence* | fights plaque bacteria 3x more effectively**
COLGATE

9.7
50% off
5

Oral-B Pro 3D White Clinical Intensive Whitening Radiant White Toothpaste 75ml
Oral-B

9.5
OtherUp to 40% off
6

Sensodyne Rapid Relief Toothpaste, Daily Fast Relief Sensitive Toothpaste for Sensitive Teeth, Original Mint Flavour, 75ml
Sensodyne Pronamel

9.3
7

Oral-B Gum & Enamel Pro-Repair Original Toothpaste 400 ml (100 ml x 4), Shipped in Eco-Friendly Recycled Carton
Oral-B

9.0
8

Oral-B 3DWhite Advanced Luxe Perfection Toothpaste 400 ml (100 ml x 4)
Oral-B

8.8
50% off
9

Oral-B 3D White Advanced Toothpaste, Express Whitening, Glossy White, 75 ml, Teeth Whitening & Teeth Stain Removal, Eucalyptus Flavour
Oral-B

8.5
10

Crest Toothpaste 3D White Brilliance Vibrant Peppermint, 4.1oz (Pack of 3)
Crest

8.2
A Guide to Selecting the Best Toothpastes
Choosing the right toothpaste can significantly impact your oral health. With so many options available, it's important to understand the key specifications and how they align with your personal needs. Whether you're looking to whiten your teeth, reduce sensitivity, or fight cavities, knowing what to look for can help you make an informed decision.
Fluoride Content
Fluoride is a mineral that helps strengthen tooth enamel and prevent cavities. Most toothpastes contain fluoride, but the concentration can vary. For general use, a toothpaste with 1000-1500 ppm (parts per million) of fluoride is recommended. If you have a higher risk of cavities, you might need a toothpaste with a higher fluoride content. Always consult with your dentist if you're unsure about the right fluoride level for you.
Whitening Agents
Whitening toothpastes contain mild abrasives or chemical agents that help remove surface stains from your teeth. If you want to brighten your smile, look for toothpastes with ingredients like hydrogen peroxide or baking soda. However, if you have sensitive teeth, you might want to avoid these as they can sometimes cause discomfort. For those with sensitive teeth, a toothpaste with gentle whitening agents is a better choice.
Sensitivity Protection
Toothpastes designed for sensitive teeth contain ingredients like potassium nitrate or stannous fluoride that help reduce tooth sensitivity. If you experience discomfort when consuming hot, cold, or sweet foods, a sensitivity toothpaste can provide relief. These toothpastes are generally less abrasive and are formulated to protect the nerve endings in your teeth.
Tartar Control
Tartar control toothpastes contain ingredients like pyrophosphates and zinc citrate that help prevent the formation of tartar, which is hardened plaque. If you are prone to tartar buildup, using a tartar control toothpaste can help maintain cleaner teeth and gums. However, these toothpastes are not a substitute for regular dental cleanings.
Natural Ingredients
Natural toothpastes are made with ingredients derived from plants and minerals, and they often avoid synthetic chemicals, artificial flavors, and colors. If you prefer a more natural approach to oral care, look for toothpastes with ingredients like tea tree oil, aloe vera, and xylitol. These toothpastes can be a good option for those with allergies or sensitivities to certain chemicals.
Flavor
Toothpaste flavor is a personal preference, but it can also impact your brushing experience. Common flavors include mint, cinnamon, and fruit. If you find a flavor you enjoy, you're more likely to brush regularly and thoroughly. For children, fun flavors can make brushing more appealing and help establish good oral hygiene habits.

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