10 bestWhitening Toothpastesof May 2025
112M consumers helped this year.
1
Marvis Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness
Marvis
9.8
15% off
2
Colgate Sensitive Instant Relief Repair + Gentle Whitening Toothpaste | Instant* and long-lasting** sensitivity relief | Protective layer with calcium** | Fluoride toothpaste | 4 pack, 75ml tubes
COLGATE
9.6
50% off
3
Oral-B Pro 3D White Clinical Intensive Whitening Radiant White Toothpaste 75ml
Oral-B
9.5
4
Colgate Total Whitening Toothpaste 125 ml | Fluoride toothpaste | Whiter teeth | Stronger 24-hour bacterial defence* | Unique dual zinc antibacterial technology | Clinically proven
COLGATE
9.3
15% off
5
Colgate Advanced White Toothpaste, 6 x 75 ml | Whiter teeth in 10 Days | Clinically proven whitening | Teeth whitening toothpaste with micro-cleansing crystals | Mint toothpaste
COLGATE
9.0
OtherUp to 15% off
Arm & Hammer Extra White Toothpaste - Pack of 3
Colgate Deep Clean Whitening Toothpaste, 3 x 75 ml | Fights cavities | Removes plaque | Clinically proven fluoride toothpaste | Mint toothpaste
Sensodyne Pronamel Enamel Care Toothpaste Intensive Enamel Repair Whitening, 75 ml
Sensodyne Toothpaste Clinical White, Teeth Whitening Toothpaste for Sensitive Teeth, Enamel Strengthening, Extra Fresh, Multipack 4 x 75ml
6
Oral-B 3DWhite Advanced Luxe Perfection Toothpaste 400 ml (100 ml x 4)
Oral-B
8.8
7
Opalescence Whitening Toothpaste Fluoride Cool Mint 133 g (4.7 oz)
Opalescence
8.5
8% off
8
Sensodyne Daily Care Gentle Whitening Fluoride Toothpaste, 75ml (Pack of 1)
Sensodyne
8.3
50% off
9
Oral-B 3D White Advanced Toothpaste, Express Whitening, Glossy White, 75 ml, Teeth Whitening & Teeth Stain Removal, Eucalyptus Flavour
Oral-B
8.0
10
Sensodyne Toothpaste Repair and Protect, Teeth Whitening Toothpaste for Sensitive Teeth, 75ml
Sensodyne
7.7
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A Guide to Selecting the Best Whitening Toothpastes
Choosing the right whitening toothpaste can be a bit overwhelming with so many options available. The key is to understand what each specification means and how it can affect your teeth. Whitening toothpastes are designed to remove stains and make your teeth appear whiter. However, not all whitening toothpastes are created equal, and it's important to pick one that suits your needs and preferences. Here are some key specifications to consider when selecting a whitening toothpaste.
Whitening Ingredients
Whitening ingredients are the active components in the toothpaste that help remove stains and whiten teeth. Common ingredients include hydrogen peroxide, carbamide peroxide, and baking soda. Hydrogen peroxide and carbamide peroxide are effective at breaking down stains, while baking soda helps to scrub away surface stains. If you have sensitive teeth, you might want to choose a toothpaste with milder whitening agents like baking soda. For more noticeable results, a toothpaste with hydrogen peroxide or carbamide peroxide might be more suitable.
Abrasiveness
Abrasiveness refers to how gritty the toothpaste is, which affects its ability to remove surface stains. Toothpastes with higher abrasiveness can be more effective at removing stains but may also wear down enamel over time. The Relative Dentin Abrasivity (RDA) rating can help you understand the level of abrasiveness. Low RDA (below 70) is gentle and suitable for sensitive teeth, medium RDA (70-100) is effective for regular use, and high RDA (above 100) is best for occasional use or heavy staining. Choose a toothpaste with an RDA that matches your enamel sensitivity and staining level.
Fluoride Content
Fluoride is a mineral that helps strengthen tooth enamel and prevent cavities. Most whitening toothpastes contain fluoride, but the concentration can vary. Standard fluoride content is around 1000-1500 ppm (parts per million). If you are prone to cavities or have weak enamel, a toothpaste with higher fluoride content can be beneficial. For general use, a standard fluoride concentration is usually sufficient to maintain oral health while whitening your teeth.
Sensitivity Protection
Sensitivity protection refers to the toothpaste's ability to reduce tooth sensitivity, which can be a common side effect of whitening. Ingredients like potassium nitrate and stannous fluoride can help alleviate sensitivity. If you have sensitive teeth, look for a whitening toothpaste that includes these ingredients to ensure a comfortable brushing experience. If sensitivity is not a concern for you, this specification might be less critical.
Flavor
Flavor is an important aspect of toothpaste as it affects the overall brushing experience. Whitening toothpastes come in various flavors such as mint, cinnamon, and citrus. Choose a flavor that you find pleasant and refreshing, as this will encourage regular use. If you have any allergies or preferences, make sure to check the ingredient list for any potential irritants.
ADA Seal of Acceptance
The ADA Seal of Acceptance is a certification from the American Dental Association that indicates the toothpaste has been tested for safety and effectiveness. Toothpastes with this seal have met rigorous standards and are generally considered reliable. Choosing a whitening toothpaste with the ADA Seal can give you confidence in its quality and performance.
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